Campaign, Retail, Product

As part of developing the store of the future with Nike, and working with the team at AKQA, we created: Nike+ Trial Zone. The most digitally-advanced, true-to-sport product trialing experience ever created – analyzing consumer performance from every angle to ensure 100% confidence in the perfect footwear.

Treat every athlete like a pro athlete.

Lead design from concept to final execution of all Trial Zone basketball court concepts, LED screens, designs and motion systems. Working on initial concept design to creating a court design language system, where more drills can be seamlessly integrated, to the final 3D animated drills which were finalized in Unity and tracked the player as they performed the drills.

Different shoes, different games.

Created, and oversaw custom created content integrated into the trailing experience, bringing out the best of each shoe, and creating confidence before the purchase was made.

Agency: AKQA Portland